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PRODID:-//SOFTWAREcolorado//Silkstart Technology Inc.//
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TZID:America/Denver
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DTSTART;VALUE=DATE-TIME:20260308T020000
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DTSTART;VALUE=DATE-TIME:20261101T020000
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BEGIN:VEVENT
SUMMARY:Jan 2018: Making The Case For A Demand Generation Investment
DTSTART;TZID=America/Denver;VALUE=DATE-TIME:20180129T173000
DTEND;TZID=America/Denver;VALUE=DATE-TIME:20180129T193000
DTSTAMP;VALUE=DATE-TIME:20180102T225924
UID:5a4c0ecc6862134d277109f7
DESCRIPTION: (MEMBERS ONLY EVENT) TOPIC: &ldquo\;Making The Case For A 
 Demand Generation Investment&rdquo\; This event welcomes the old and new 
 in Colorado. Long time sponsor LogRhythm (Boulder&#39\;s largest software 
 company) \, new member Vertafore (now the largest software company 
 HQ&#39\;ed in Colorado)\, and Marketo (with a growing presence in Denver) 
 will be represented by key executives involved in Demand Generation. We 
 are especially pleased to have Steve Lucas\, Marketo&#39\;s CEO 
 participating. Beyond that\, having an organizational structure and 
 process around Demand Generation is becoming critical. MX Logic and Rally 
 Software started this trend locally years ago by giving Demand Generation 
 their own departments and leaders. So with all this our experts will 
 cover: When is the right time to embrace Demand Generation? How do you 
 prioritize investment in Marketing/Demand Generation? What is important 
 for proving the ROI of your Demand Generation Investment (ROMI)? Where and
  how should Demand Generation fit in your marketing or sales organization?
  How to tighten leaks in your Demand Generation program(e.g. are leads 
 transferred properly from demand generation to sales)? Do you need a 
 Demand Generation or Inside Sales function or both? Making sure your 
 Demand Generation strategy supports your Customer Experience strategy 
 Technologies we love and why (to provide scale &amp\; efficiency) INTRO 
 SPEAKER: Raviv Turner\, CEO of CaliberMind\, a Boulder based\, Customer 
 Data Platform for B2B\, will provide brief insight into the various 
 challenges that must be overcome by demand marketers to establish their 
 data foundation\, ways organizations can ensure data integrity and the 
 revenue benefits they will receive starting with this vital first step 
 toward demand generation success. MODERATOR: Steve Lucas\, CEO\, Marketo 
 Bio: https://www.marketo.com/company/leadership/#steve-lucas PANELISTS: 
 Michael McKinnon\, Sr. Marketing Operations Director\, LogRhythm Bio: 
 https://www.linkedin.com/in/mimckinnon/ Kristen Cardinalli\, GVP Demand 
 Generation\, Marketo Bio: https://www.linkedin.com/in/kristencardinalli/ 
 Lindsey Henry\, Sr. Demand Generation Marketing Director\, Vertafore Bio: 
 https://www.linkedin.com/in/lindseyahenry/ 
LOCATION:Downtown Denver
PRIORITY:5
URL:https://softwarecolorado.silkstart.com:443/events/making-the-case-for-
 an-investment-in-demand-generation
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