Marketing and Customer Experience executive with a diverse background building brands and forming strategies to connect brands with customers. Experience in multiple business growth stages ranging from start-up and challenger brands to established market leaders. Results have produced high-value category awareness, sophisticated customer experience and marketing programs across media and double-digit revenue growth within the data/agency & marketing services/ software/technology industries. Expertise includes: - Customer Experience strategy development | CX Journey Mapping | CX Innovation Design - Marketing strategy development | positioning | competitive assessment | planning - B2B brand strategies | brand development - Marketing & Sales alignment | field marketing programs | channel marketing - Product marketing | messaging - Content marketing strategy | thought leadership development | Community development - Lead generation strategy | execution of inbound & outbound marketing - Marketing operations | vendor sourcing | marketing & sales automation systems - Corporate communications | public relations - Social media | SEO | addressable media | email program development - Marketing budget ownership | optimization
