Jannetta was a co-founder of Showroom Solutions in 1997 (which later merged with Brandwise) and now oversees all financial activities at Brandwise. She has had extensive experience interacting with suppliers and sales representatives as the owner of a retail business in the Home Décor and Home Furnishings industry for 10 years. Prior to her entrepreneurial ventures, Jannetta was part of the sales team for Lucent Technologies (formerly AT&T). Jannetta holds a Bachelor of Science degree in Business with an emphasis on Marketing/Management from Northern State University and an MBA from the University of Denver. Jannetta also serves on the Board of Directors for Gift for Life.