Skip to Main Content

company positioning

    company positioning

    Activity

    • Christin Jeffers posted an article
      Mastermind Series Session Three
      Session Three: Positioning Your Company, Product or Service Through a Strategic Narrative see more

      Session Three: Positioning Your Company, Product or Service Through a Strategic Narrative

      January 17 and January 18 from 9 a.m. - 11 a.m. MST 

      Trying to stand out in today's crowded and noisy markets is difficult. That's where a Strategic Narrative can help your company differentiate itself and make a larger impact in your industry. 

      This session will cover:

      1. What is a “Strategic Narrative?” How is it different from regular company messaging?

      2. The difference between thinking “inwardly” vs. “outwardly”

      3. How do you formulate your Strategic Narrative? What are the steps?

      4. What are the industry mega-trends in your industry?

      5. What unique insights does your company have?

      6. What is your company’s vision for the future?

      7. What is your “North Star” Category Position?

      8. A real-world case study will also be shared regarding how one company went through this process, what the outcome was and how they have implemented it.
         

      This session will feature speakers: 

      Guy Murrel, Chief Narrative Officer at Catapult PR

      Guy Murrel is a principal and co-founder of Catapult. He provides strategic PR counsel to Catapult clients, helping them articulate their story to break through the noise and capture market leadership. With more than 30 years of experience, the last 25 focused on exclusively on the high-tech industry, Guy has developed the positioning and messaging framework for start-ups, emerging growth companies and Fortune 1000 companies. 

       

       

       

       

       

      Jayne Groll, CEO of DevOps Institute

      Jayne Groll is co-founder and CEO of the DevOps Institute (DOI). Jayne carries many IT credentials including ITIL Expert™, Certified ScrumMaster, Certified Agile Service Manager, DevOps Foundation and is a Certified Process Design Engineer (CPDE)™. Her IT management career spans over 25 years of senior IT management roles across a wide range of industries. Jayne is very active in the DevOps, ITSM and Agile communities and is the author of the Agile Service Management Guide. She is a frequent presenter at local, national and virtual events.

       

       

       

       

       

      Learn more about Session One and Session Two of the Mastermind Series. There is one more Mastermind Series event to come! Stay tuned for dates, topics and speaker details.
       January 13, 2022
      Share
        |   Permalink