events

SOFTWAREcolorado to host a four-part Mastermind Series featuring Zoom discussions among Colorado’s most prominent Software/SaaS marketing leaders

Session One: Power up a Modern Marketing Department

Strategies for an effective marketing department for A/B stage companies using in-house and agency power.

October 12 & 13 from 8 a.m. to 10 a.m. MT. 

**Session is currently CLOSED. SOFTWAREColorado members will receive access to the Zoom recording***

Speakers will discuss:

1. What does a go-to-market strategy entail for early-stage and growth companies?
2. How to define and validate product-market fit / go-to-market fit and why it's important
3. Sample marketing strategy for early-stage companies
4. Team structure - what you need and when, the mix of in-house and agency support
5. Building for scale: growth marketing essential elements
6. Key measures of success
7. Budget - what should you allocate, what can you expect for different budgets? Where do you spend your money and time for the best results at this stage?

 This session will feature industry topic experts Ann Boyd and Courtney Pallotta.

Ann J. Boyd, Chief Marketing Officer, Stoplight 

Boyd builds companies and brands with a passion for navigating change. She applies years of experience in global marketing and communication to her role for fast-growing, software company Stoplight. Boyd honed her skills as a marketing and communications leader for some of the world’s top brands at the intersection of media, technology and culture including Participant Media, Sony Pictures Entertainment, Fox Interactive Media, AOL, and, early on, for Microsoft. 

Prior to joining Stoplight, Boyd served as head of corporate marketing and brand at Cherwell Software, where she helped navigate the company’s successful pivot to become a leader in the new category of Enterprise Service Management. Before joining Cherwell, Boyd advised a range of clients through her firm Ashby West, LLC. And, in affiliation with Westmeath Communications, Boyd drove strategic communications planning for insurance giant Aflac, sports social network Strava, and data storage leader Commvault. She also consulted leading nonprofits—United Nations World Ocean Festival, Water for People and Global Health Foundation—as well as for-profit, startup Conscious Good, in the social impact space. 

 Boyd is active in the community with a personal mission to foster empathy, equality and entrepreneurialism. Currently serving on the Board of Directors for the Mental Health Center of Denver, she has also served as a Techstars Boulder mentor and taught at the University of Colorado Boulder for the College of Communications, Media and Information. She previously served as a Board of Director for the Library Foundation of Los Angeles and was a mentor through The Hollywood Reporter’s “Women in Entertainment” Big Brothers, Big Sisters program in 2015.   

Boyd lives in Boulder, Colorado with her husband and two children.  

 Courtney Pallotta , VP Marketing, ChaosSearch

Courtney is a marketing leader with more than 20 years of experience in early-stage and growth companies. She is passionate about building dynamic teams and developing marketing strategies that help customers understand and benefit from exciting technology.  

 Specifically, her focus is on building teams and scaling go-to-market strategy, brand, product marketing, inside sales, demand generation and customer advocacy initiatives for innovative tech companies including Netezza, IBM, ClearSky Data, TrustArc and most recently ChaosSearch. Recently, ChaosSearch was named, “Most Likely to be the Next Boston Unicorn in Startup Boston’s first-ever Community Awards.”

 Outside of work, she and her husband enjoy cheering on their three children from many sidelines and discovering all things outdoors in Colorado.

 More Mastermind Series events are coming soon. Stay tuned for dates, topics and speaker details!