Mastermind Series Session Two

SOFTWAREcolorado is hosting a four-part Mastermind Series featuring Zoom discussions among Colorado’s most prominent Software/SaaS marketing leaders. 
 

Session Two: Modern Marketing Tech Stack

How to build a modern marketing tech stack 

Nov. 17 and Nov. 19 from 9 a.m. - 11 a.m. MST 

***Session Two is currently CLOSED. SOFTWAREColorado members will receive access to the Zoom recording*** 
 

The speaker will discuss tools, integrations, and application of technology to support the customer lifecycle funnel, including:
 

1. Marketing automation - Top of the funnel, list acquisition, cold contacts - Marketing attributed leads MAL - Marketing qualified leads MQL - Sales qualified leads SQL

2. CRM - Sales automation

3. Content creation

4. Reporting and analytics

5. Onboarding

6. Customer success

7. Renewal

8. What are the costs to acquire and manage these systems? What do you need at different stages of your business? 
    

This session will feature industry topic expert Anke Corbin.
 

Anke Corbin, co-founder and CEO, Globig 

Anke Corbin is the co-founder and CEO of Globig - a global expansion marketplace with over 9,000 members, a go-to-market services agency for fast-growing startups, and GROWlocity - a workforce development program that trains marketing, sales, and customer success teams on how to scale their business using technology, and testing. Anke’s background includes executive positions in sales, international marketing, demand generation, and global business development at tech startups and enterprise companies including AOL, MapQuest, Time Inc., TransWorld Media, and more.  Anke is a growth mentor for multiple Techstars accelerators, the German Accelerator, and Founder Institute. 

 The first session took place Oct. 12 & 13. Learn more about Session One. There are two more Mastermind Series events to come! Stay tuned for dates, topics and speaker details.