Content Marketing to Drive Demand Gen for Emerging Software/SaaS Companies

Content Marketing to Drive Demand Gen for Emerging Software/SaaS Companies

This program primarily targets Marketing Leaders, CEO's lacking a deep marketing team, and any other interested leader. 

5:45 to 6:45 PM - Discussion

6:45 to 7:45 PM - Pizza Social - Cash Bar

Join us for a dynamic peer group session where we tackle the challenges of Content Marketing.

Key topics we will examine:

1. Objectives of a content strategy

2. Importance of a content strategy framework 

3. Creating content that converts

4. Content only as good as its distribution

5. Measuring Success

Within this framework discussion will also touch on AI and SEO.

DISCUSSION FACILITATORS:

Anke Corbin, President, Globig  https://www.linkedin.com/in/ankecorbin

Reid Gilbert, VP Marketing, HeartLegacy https://www.linkedin.com/in/reidgilbert