Jan 2018: Making The Case For A Demand Generation Investment

(MEMBERS ONLY EVENT)

TOPIC: “Making The Case For A Demand Generation Investment”

This event welcomes the old and new in Colorado. Long time sponsor LogRhythm (Boulder's largest software company) , new member Vertafore (now the largest software company HQ'ed in Colorado), and Marketo (with a growing presence in Denver) will be represented by key executives involved in Demand Generation. We are especially pleased to have Steve Lucas, Marketo's CEO participating.

Beyond that, having an organizational structure and process around Demand Generation is becoming critical. MX Logic and Rally Software started this trend locally years ago by giving Demand Generation their own departments and leaders. So with all this our experts will cover:

• When is the right time to embrace Demand Generation?
• How do you prioritize investment in Marketing/Demand Generation?
• What is important for proving the ROI of your Demand Generation Investment (ROMI)?
• Where and how should Demand Generation fit in your marketing or sales organization?
• How to tighten leaks in your Demand Generation program(e.g. are leads transferred properly from demand generation to sales)?
• Do you need a Demand Generation or Inside Sales function or both?
• Making sure your Demand Generation strategy supports your Customer Experience strategy
• Technologies we love and why (to provide scale & efficiency)

INTRO SPEAKER: Raviv Turner, CEO of CaliberMind, a Boulder based, Customer Data Platform for B2B, will provide brief insight into the various challenges that must be overcome by demand marketers to establish their data foundation, ways organizations can ensure data integrity and the revenue benefits they will receive starting with this vital first step toward demand generation success.

MODERATOR:

Steve Lucas, CEO, Marketo

Bio: https://www.marketo.com/company/leadership/#steve-lucas

PANELISTS:

Michael McKinnon, Sr. Marketing Operations Director, LogRhythm

Bio: https://www.linkedin.com/in/mimckinnon/

Bio: https://www.linkedin.com/in/kristencardinalli/ 

Lindsey Henry, Sr. Demand Generation Marketing Director, Vertafore

Bio: https://www.linkedin.com/in/lindseyahenry/