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This program targets Marketing Leaders and CEO's
Topic: Strategic Narrative Storytelling
Having a clear and compelling narrative that stands out and helps align a company is crucial. It also can be difficult as various internal views, competitive pressures and shifting industry dynamics all must be factored into its development. For startups, having a compelling story can impact everything from attracting customers and investors to hiring top talent. Many of our early leading software companies including Rally, Rogue Wave, and Ping Identity built compelling narratives. Join our panel discussion led by three local marketing leaders as they share their experiences and tips for creating a meaningful narrative story. The discussion will center around:
- Why talking about your company too much is a bad thing.
- How to think broadly and tell an industry narrative.
- Processes for narrative discovery and consensus.
- How your narrative supports category leadership.
- Ideas for how to align your organization with your narrative as you roll it out
Key Participant and Moderator:
Guy Murrel, Co-founder & Chief Narrative Officer, Catapult PR-IR https://www.linkedin.com/in/guy-catapult-pr/
Guy has helped many Software/SaaS companies of all sizes develop game-changing narratives that help position them as market drivers and thought leaders.
Additional Key Participants:
Christine Bottagaro, Co-founder and CRO at ReSurface Labs https://www.linkedin.com/in/christinebottagaro/
Christine has helped develop, drive and implement Go-To-Market narratives and storytelling throughout her career in the Software/SaaS industry. She helped develop and implement RogueWave's narrative while serving as CMO.
Patrick Armitage, CMO at Smarter Sorting https://www.linkedin.com/in/hellopatrickarmitage/
Patrick is a strategic marketing and growth leader with almost 20 years of experience including brand consulting and has extensive experience with Software/SaaS companies. He has helped develop, consult and execute company narratives throughout his career.