marketing

Marketing 360® Multi-Channel Strategy Drives Sales for Ecommerce Business
 

FORT COLLINS, Colo., Dec. 15, 2021 /PRNewswire/ -- With the plethora of online stores available to consumers, it's extremely important to deploy a well-rounded marketing strategy to maximize brand awareness and sales. The Marketing 360® multi-channel strategy does just that.

In this case study, the Marketing 360 multi-channel marketing strategy helped an eCommerce business drive record sales. With the help of their team at Marketing 360, this online store saw just how much of an impact a multi-channel marketing strategy could have on increasing sales.

Through optimizing their product pages for both organic and paid opportunities, they were able to drive 8.7 million impressions, 103 thousand clicks, and almost 5 thousand conversions just in the last six months.

The strategy? With the help of their Marketing Success Manager and Content Marketing Specialist, they used the Marketing 360 multi channel marketing strategy to drive organic traffic to their website. They optimized their products with informative, well-written descriptions that contained keywords that afforded them huge organic opportunities. They also optimized their product images to ensure a great user experience. From there, they worked to build trust by gaining reviews and product ratings, and then displayed those ratings on each product page.

Once their product pages were well optimized, they employed the Marketing 360 multi-channel marketing strategy and used a combination of paid ads across channels as well as continued to update their website with ongoing content to increase organic ranking.

Through many tools and integrated apps, plus the backing of a fully integrated marketing team, the Marketing 360 multi-channel marketing strategy makes it easy for small businesses to manage their business and marketing, all from one place while saving time, money, and tons of manual work. Learn more about Marketing 360 at https://www.marketing360.com/.

About Marketing 360
Marketing 360 is a technology company that provides business management and marketing software and services for SMBs and franchises. For over a decade, the Marketing 360 multi-channel marketing strategy and platform has given SMBs everything they need to manage and grow their business from a singular platform, including the ability to — build a professional website, accept and manage payments, manage leads and customers, book appointments, monitor reviews, manage social media, syndicate business listings, manage content marketing, run multi-channel digital advertising campaigns, and more. Marketing 360 was founded in 2009 with the mission of enriching communities by helping small businesses grow, and is headquartered in Fort Collins, Colorado, with offices in Austin, Texas. Learn more about Marketing 360 at https://www.marketing360.com/.  

Media Contact:
Farra Lanzer
325973@email4pr.com 
970-541-3284

See original press release here.

SOFTWAREcolorado is hosting a four-part Mastermind Series featuring Zoom discussions among Colorado’s most prominent Software/SaaS marketing leaders. 
 

Session Two: Modern Marketing Tech Stack

How to build a modern marketing tech stack 

Nov. 17 and Nov. 19 from 9 a.m. - 11 a.m. MST 

***Session Two is currently CLOSED. SOFTWAREColorado members will receive access to the Zoom recording*** 
 

The speaker will discuss tools, integrations, and application of technology to support the customer lifecycle funnel, including:
 

1. Marketing automation - Top of the funnel, list acquisition, cold contacts - Marketing attributed leads MAL - Marketing qualified leads MQL - Sales qualified leads SQL

2. CRM - Sales automation

3. Content creation

4. Reporting and analytics

5. Onboarding

6. Customer success

7. Renewal

8. What are the costs to acquire and manage these systems? What do you need at different stages of your business? 
    

This session will feature industry topic expert Anke Corbin.
 

Anke Corbin, co-founder and CEO, Globig 

Anke Corbin is the co-founder and CEO of Globig - a global expansion marketplace with over 9,000 members, a go-to-market services agency for fast-growing startups, and GROWlocity - a workforce development program that trains marketing, sales, and customer success teams on how to scale their business using technology, and testing. Anke’s background includes executive positions in sales, international marketing, demand generation, and global business development at tech startups and enterprise companies including AOL, MapQuest, Time Inc., TransWorld Media, and more.  Anke is a growth mentor for multiple Techstars accelerators, the German Accelerator, and Founder Institute. 

 The first session took place Oct. 12 & 13. Learn more about Session One. There are two more Mastermind Series events to come! Stay tuned for dates, topics and speaker details.